The growing importance of brand partnerships in the music industry
The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue…
10 years ago
Women’s UK Cycling Research Report
Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis…
10 years ago
The Lateral Thinking Needed to Help esports Become an Even Bigger Business
esports is big business. That is the message coming from the esports community, the majority of sports business conferences and…
10 years ago
Gfinity Appoint Strive Sponsorship to Help Realise esports Value
Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added…
10 years ago
10 Essential Rules of Fan Engagement
Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement…
10 years ago
Getting the Right Beats: Product Placement in Music Videos
You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be…
11 years ago
F1 Benefits From a New Generation of Drivers
Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some…
11 years ago
Esports: The Emergence of a New Sponsorship Platform
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in…
11 years ago
The State of Play in Golf Today – The Repucom World Golf Research Report 2015
Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times. But a new generation of players,…
11 years ago
Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship
If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be…
11 years ago