Research reports Archives - Strive Sponsorship, UK

Sponsorship value depends on understanding not only how much fans spend, but why they spend and where financial pressure affects…

3 days ago

Sports sponsorship is playing a central role in the commercial growth of women’s football. The Rise of Women’s Football report…

3 days ago

Sponsorship effectiveness has for too long been judged by reach, impressions, and/or logo visibility alone. The Sponsorship Effect report, from…

4 days ago

Sports sponsorship strategy needs to reflect how fans now watch, follow and respond to sport. Nielsen’s 2025 Global Sports Report…

4 days ago

Running culture is becoming more social, local and identity-led. The SportOnSocial Global Running Culture 2025 report, created by Redtorch in…

4 days ago

YouGov’s New Music Fans Research report 2024 examines people in Britain who strongly agree that they like to discover new…

2 months ago

Sponsorship value is being reshaped by digital growth, younger fans, global competition, and trust. Deloitte’s The Future of Sport 2024…

2 months ago

PwC’s Global Sports Survey 2024 report surveyed 411 senior sports executives across 46 countries and found expected market growth of…

2 months ago

Nielsen’s Sports Fans Are Changing the Game report shows that fandom has moved beyond the old live-event model, with streaming,…

2 months ago

American sports fans are not one simple audience. Ipsos’ Sports in America report shows that US fandom is shaped by…

3 months ago