Brand Awareness and Performance Marketing Report
Brand awareness and performance marketing should not be treated as separate goals; they should be focused on concurrently. TikTok and…
4 months ago
Research reports
Sponsorship Research: Sports Engagement Index Report
Sports Engagement Index data can help brands, sponsors, and rights holders understand where attention, participation, and future commercial value may…
4 months ago
Women’s Sport Viewing Figures 2023
Women’s sport viewing figures demonstrate a market moving beyond one-off tournament spikes and towards repeat viewing, stronger fan habits, and…
4 months ago
Women’s Football World Cup Research Report
Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who…
3 years ago
UK esports – challenges and opportunities
UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders…
3 years ago
European sponsorship market report 2023
Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that…
3 years ago
TikTok gaming trend report
TikTok has released a gaming trend report focusing on how gaming represents the future of entertainment. The TikTok gaming report…
3 years ago
Sports technology and its impact – report
Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to…
3 years ago
Global sports media report 2023
How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has…
3 years ago
Women athlete partnerships – what impact can they have on your brand?
The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes…
3 years ago