New Music Fans Research Report
YouGov’s New Music Fans Research report 2024 examines people in Britain who strongly agree that they like to discover new…
1 week ago
The Future of Sport 2024 Report: What It Means for Sponsorship Value
Sponsorship value is being reshaped by digital growth, younger fans, global competition, and trust. Deloitte’s The Future of Sport 2024…
1 week ago
Global Sports Survey 2024 Report: What It Means for Sponsorship Strategy
PwC’s Global Sports Survey 2024 report surveyed 411 senior sports executives across 46 countries and found expected market growth of…
1 week ago
Sports Fans Are Changing the Game Report
Nielsen’s Sports Fans Are Changing the Game report shows that fandom has moved beyond the old live-event model, with streaming,…
1 week ago
American Sports Fans Report
American sports fans are not one simple audience. Ipsos’ Sports in America report shows that US fandom is shaped by…
1 month ago
Brand Awareness and Performance Marketing Report
Brand awareness and performance marketing should not be treated as separate goals; they should be focused on concurrently. TikTok and…
1 month ago
Sponsorship Research: Sports Engagement Index Report
Sports Engagement Index data can help brands, sponsors, and rights holders understand where attention, participation, and future commercial value may…
1 month ago
Women’s Sport Viewing Figures 2023
Women’s sport viewing figures demonstrate a market moving beyond one-off tournament spikes and towards repeat viewing, stronger fan habits, and…
1 month ago
“Should’ve gone to Strive”: Specsavers appoints new sponsorship agency
Specsavers has appointed Strive Sponsorship as its lead partnerships agency following a competitive pitch process. The appointment sees Strive become…
2 months ago
ClubPickle Partners with Strive to Shape Vision for UK’s Largest Dedicated Pickleball Venue
Sports and entertainment consultancy Strive Sponsorship has been appointed to support ClubPickle, a new sports space dedicated to pickleball, establish…
10 months ago