“Should’ve gone to Strive”: Specsavers appoints new sponsorship agency

Specsavers has appointed Strive Sponsorship as its lead partnerships agency following a competitive pitch process.  The appointment sees Strive become…

ClubPickle Partners with Strive to Shape Vision for UK’s Largest Dedicated Pickleball Venue

Sports and entertainment consultancy Strive Sponsorship has been appointed to support ClubPickle, a new sports space dedicated to pickleball, establish…

Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up

Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between SBK, the fast-growing, data-led sportsbook app,…

Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC

Sports and entertainment consultancy Strive Sponsorship has announced a new multi-year partnership between SBK, the challenger sportsbook app, and Huddersfield…

Strive Brokers SBK’s First Irish Football Partnership with Dundalk FC

LONDON / DUNDALK, 5 August 2025 – Strategic sports marketing consultancy Strive Sponsorship has announced a new partnership between SBK,…

SBK Doubles Down on EFL Club Partnerships with Strive-Brokered Blackpool FC Deal

Sports marketing consultancy Strive Sponsorship has brokered a new multi-year partnership between fast-growing sportsbook brand SBK and Blackpool Football Club, as the Seasiders…

Strive Secures SBK x Bradford City Deal to Drive Fan-Focused Growth

We're pleased to share that Strive has brokered a new multi-year partnership between SBK, the sportsbook app from Smarkets, and…

Women’s Football World Cup Research Report

Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who…

UK esports – challenges and opportunities

UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders…

European sponsorship market report 2023

Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that…