10 Essential Rules of Fan Engagement
Marketing Magazine was interested how in 2012, brands tapped into people's passions around the London Olympics, and what fan engagement…
10 years ago
Getting the Right Beats: Product Placement in Music Videos
You don’t have to be able to name the Mercury Music Prize shortlist’s from the last 10 years to be…
10 years ago
F1 Benefits From a New Generation of Drivers
Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some…
10 years ago
Esports: The Emergence of a New Sponsorship Platform
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in…
10 years ago
The State of Play in Golf Today – The Repucom World Golf Research Report 2015
Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times. But a new generation of players,…
10 years ago
Why ‘Cycling is the New Golf’ is Not Enough to Sell Sponsorship
If I had a pound for every time someone had said to me ‘cycling is the new golf’, I’d be…
10 years ago
Is the Traditional Sponsorship Agency Model Still Fit for Purpose?
Strive Sponsorship are the new kids on the block. Having launched at the beginning of 2015 we're up to four…
10 years ago
Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates
'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they…
11 years ago
Brand partnership: Ride an Uber, Watch College Football with AT&T
*Updated: 30/10/2015 to include new Uber & Nike+ brand partnership Brand partnerships aren't a new phenomenon. But there is growth…
11 years ago
The A B C of Next Generation Sponsorship
David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has…
11 years ago