Record Season of Cycling on Eurosport as the Grand Tour Audiences Grow
The 2015 editions of the Tour de France, Vuelta a Espana and Giro d'Italia have enjoyed further growth in fan…
11 years ago
Strive Sponsorship to Map Out New Sponsorship Strategy
Ordnance Survey has appointed Strive Sponsorship to develop its sponsorship strategy following a recent rebrand by the national mapping agency.…
11 years ago
Fantasy Sport – The Newest Sponsorship Category
If you've not heard of the likes of FanDuel and DraftKings, then you soon will do as the current biggest…
11 years ago
Esports revenues reach $765M in 2018 as enthusiasts grow to 165m
Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated…
11 years ago
Rugby union sponsorship analysis
In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the…
11 years ago
What types of sports fans are most influenced by sponsorship?
Global sports fans in the information age. Who are we? What motivates us? How do we create value? Which fans…
11 years ago
Rugby World Cup: What does the global fanscape look like?
In the first of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the…
11 years ago
Strive Sponsorship launches with new wins
Strive Sponsorship, a new consultancy founded by former Team Sky head of partnerships, Malph Minns, has launched with two major…
12 years ago