Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate revenue). OS required some sports sponsorship agency support as it had a large number of sponsorship properties, many of which were unknown to the business, let alone utilised. There was also no defined strategy to evaluate sponsorship opportunities and assess how they could be leveraged to support objectives.

Following a re-brand, OS wanted to take the opportunity to develop a clear sponsorship strategy that delivered a measurable return on investment (ROI) and developed symbiotic partnerships and built meaningful dialogues with OS’s target audiences.  Strive Sponsorship was engaged as the agency of choice given our sponsorship strategy experience and our innovative approach to sponsorship measurement to both inform and evaluate sponsorship value.

Sports sponsorship agency / Strive’s scope of work

  1. Educate OS stakeholders on the role and benefit of sponsorship as a marketing tool
  2. Identify all OS sponsorship activity and illustrate the need for a sponsorship strategy
  3. Develop a sponsorship strategy that supports OS’s business and marketing objectives and strategy
  4. Recommend a sponsorship framework, platform and area(s) of focus that supported the strategy and was deliverable with available resources


We delivered a workshop, strategy and plan that helped OS stakeholders understand the value of sponsorship as a marketing tool, how they could best leverage it, what of their existing partnership portfolio was relevant going forward (and therefore where savings could be made), and where relationships could be redefined to deliver back additional value.

Client comment

I was impressed by Strive’s approach and passion for creating symbiotic partnerships rather than transactional sponsorships. I enlisted their services to help OS deepen engagement with our current customers and showcase our relevance to new audiences and they were the perfect fit for this. The trust I had in Strive’s approach, and the respect I quickly gained for the Strive team, gave me all the confidence I needed to know this was the right approach for Ordnance Survey.

Need help from a sports sponsorship agency?

If you’re looking for advice from a sports, esports or gaming agency, Strive Sponsorship can help. Contact us for sponsorship, marketing, commercial, content, media,  investment, and communications consultancy services.

Frequently asked questions

What is a sports sponsorship agency?

A sports sponsorship agency can provide a variety of services. Strive Sponsorship advises on sports marketing and sponsorship strategy (what and who to sponsor), helps negotiate sponsorship deals, and helps brands leverage sponsorships to maximise return on investment (this may involve PR, events, social media content and activations etc).

What is the top sports sponsorship agency?

Whilst there are various awards for work in the sports business, there is no single definitive industry-wide ranking of agencies. The answer is fairly subjective. Strive Sponsorship had a 100% client retention rate and grew revenue by over 65% in 2022.

Who is the biggest sports sponsorship agency?

It depends on how you define big, it could be the number of people or revenue-based. However, as many of the agencies are privately owned these figures aren’t always available. Global network agencies like CAA and Endeavour are likely to be two of the biggest in the UK. However, there is a trend to work with smaller more specialist agencies.  Strive Sponsorship is one of these and had a 100% client retention rate and grew revenue by over 65% in 2022.