Esports trends to watch out for in 2019 are addressed in Newzoo’s report entitled ‘Five Developments Transforming the Esports Market’. As Newzoo says “despite the digitalisation of other industries in recent years, segments of the esports industry are following a different path entirely. Thanks to the rise of local esports initiatives, plenty of viewership is moving away from the digital space toward bringing fans together at physical locations. Meanwhile, esports broadcasting formats are rapidly changing and adapting tried and true strategies from linear TV and traditional sports. Yet, esports is also teaching the traditional sports industry a thing or two.
The five esports trends to watch out for in 2019 are detailed as:
- From online to offline
- Esports and traditional sports will adopt each other’s strategies
- Influencers will become broadcasters
- Changing competition into entertainment
- The branding battle for fan engagement and loyalty
Each of these is explained in full with supporting case studies that include the six cities fighting to become China’s esports hub, Ninja and RFRSH Entertainment.
To download the full esports trends to watch out for in 2019 report, click here.
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