As people become interested in more things for less of the time and the media landscape continues to fragment, the profile of global sports fans continues to evolve. The internet obviously plays a major part of sports consumption and therefore has the opportunity to both shape fandom, as well as be shaped by it.

The usefulness of aggregating data from sports fans across 40 countries is negligible from a practical standpoint, but never the less it is interesting to look at some of the stats and behaviours. The global web index infographic gives us a snapshot across a variety of sports, territories and media.