Esports research specialist, Newzoo, gives an overview of esports in Europe in its latest free market report. Newzoo states:
Esports is entering a new phase toward becoming a mature market. The coming two years will be crucial in how fast it grows into a multi-billion-dollar business. The key determining factors are the success of local leagues and the franchising approach, the implementation of regulations, the arrival of new game formats and competition, the uptake of content rights sales, team profitability, and the impact of industry convergence involving traditional media, entertainment, telecom, and sports companies. Depending on how these factors play out in the coming year or two, esports’ growth could accelerate and reach $2.4 billion in 2020 in an optimistic scenario, almost $1 billion higher than the base scenario of $1.5 billion.
Europe has been one of the most important regions in the development of the esports industry. Some of the first organizations that made esports popular, especially in the West, originate from Europe. Most notable is ESL, arguably the world’s largest esports organization, which has its roots in Germany. The company has helped build and shape esports from small community events to record-breaking events, including the Intel Extreme Masters in Katowice and ESL One in Cologne. And even now, Europe is a key region for the esports industry. It accounts for almost one-third of all global esports revenues and is host to more than 70 million esports viewers.
The overview of esports in Europe report details:
- Key facts about esports in Europe
- The European esports audience
- An overview of the European esports economy
- Traditional sports teams embracing esports
- Non-Endemic brands driving esports growth
- Local ties in Sweden, Poland, Spain and Germany driving fan engagement
- Top teams and players
- The impact of local heroes
- Biggest esports events in Europe
- Biggest esports events by country in 2017
Click here to download a copy of ‘An overview of esports in Europe’.
If you would benefit from the advice of an esports agency, Strive Sponsorship can help. Contact us for esports sponsorship, commercial, content, operations, investment and communications consultancy services.
