Malph Minns has been asked to both present on the opportunity esports presents brands and traditional sports rights holders, as well as discuss future sponsorship industry trends as part of a panel, at SPORTO, one of Europe’s leading platforms for sports marketing and sponsorship.

It’s annual international conference has brought together key players from the industry since 2004. SPORTO connects global brands, sports properties, agencies, event organisers, athletes, students and others interested in the topics. It aspires to deliver valuable information, to present trends and best practice case studies, to inspire discussions and to create an environment for professional networking. Guest speakers include leading experts from sponsorship, communication, digital, social media, events, brand building, fan engagement and other fields of the industry.

Esports is starting to break out of its core audience into the mainstream. There are undoubtedly things that ‘traditional sports’ can learn from it. Malph will share his views on esports’ difference from gaming, give an overview of the ecosystem and its growth, explain who the fans are and where the money flows, present why and how traditional sports teams are getting involved and which are opportunities for sponsor brands, and demonstrate recent trends.

For more information, please visit the SPORTO 2017 conference website.