What are the differences between engaging a traditional sports audience versus tackling the eSports demographic when it comes to using eSports brand ambassadors? How do eSports audiences receive brands and does a traditional marketing approach work? How are betting companies perceived by players, teams, leagues and the eSports audience and what can be done to help strengthen relations? What do betting companies need to do to evolve how they use sponsorship and brand ambassadors if they want to build affinity in the world of eSports?
Strive Sponsorship Managing Director, Malph Minns, will be part of an esteemed panel from the world of betting, eSports and traditional sport discussing these very topics on 13th September 2017 as part of a thorough schedule that constitutes Betting on eSports 2017, held at the Kensington Olympia Conference Centre in London. Highlights include:
- 20+ high profile industry speakers sharing their knowledge and opinions
- Six panel sessions discussing the latest trends in esports betting
- Two high quality networking parties in the evening