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Following on from Repucom’s ‘Rugby World Cup: What does the global fanscape look like?’Marketing Week and Experian have combined demographic data with website browsing behaviour to demonstrate the brand and product categories UK Rugby World Cup ticket buyers are actively interested in.

This has identified four types of fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament. Namely:

  1. Rugby Prime
  2. Rugby Veterans
  3. Rugby Elite
  4. Rugby WAGS

Visit Marketing Week’s dedicated event page for analysis on the marketing around Rugby World Cup 2015.