New data shows the huge growth in the number of Rugby World Cup fans across the sport’s less dominant competing nations:

Mike Wragg, Global head of Market Research, Repucom says: “Since 2003, we’ve seen huge leaps forward in the commercialisation of the sport and in turn the accessibility of the game itself. Now markets as diverse as Spain, India and Thailand are beginning to really engage with the tournament which will be music to the ears of organisers and also shows the importance of the tournament in promoting rugby to the world.”

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