Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated sports market – especially if 18-34yr males with a high disposable income are of interest.
Newzoo reports that the esports economy growth is fueled by growing global connectivity, awareness, audience, engagement and revenues per Enthusiast. Online advertising is the fastest growing revenue segment.
In 2015, the number of Esports Enthusiasts worldwide is expected to reach 116.0 million, a year-on-year growth of 29.3%. Of these Enthusiasts, 18.5 million are in North America, 16.8 million in Europe and 53.9 million in China.