Know the Difference: Brand Influencers vs. Brand Ambassadors vs. Brand Advocates
'Marketing speak' is universal. Generally I find that people who use jargon do it as a defence mechanism (i.e. they [...]
The A B C of Next Generation Sponsorship
David Fowler is a Chartered Marketer with more than 15 years’ experience in international sports marketing roles. He currently has [...]
The Future of Rugby Union and its Commercial Development Post England 2015
In part 3 of this series of white papers on rugby union, sponsorship experts from around the world consider the [...]
Strava Insights – Revealing Intelligence on Running and Cycling Behaviour Across the World
Strava is a website and mobile app that is used to track athletic activity via GPS. It also allows a host [...]
Record Season of Cycling on Eurosport as the Grand Tour Audiences Grow
The 2015 editions of the Tour de France, Vuelta a Espana and Giro d'Italia have enjoyed further growth in fan [...]
Fantasy Sport – The Newest Sponsorship Category
If you've not heard of the likes of FanDuel and DraftKings, then you soon will do as the current biggest [...]