Research reports

/Research reports

Rugby union sponsorship analysis

In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]

What types of sports fans are most influenced by sponsorship?

https://www.youtube.com/watch?v=EqC-m2ANrUY Global sports fans in the information age. Who are we? What motivates us? How do we create value? [...]

Rugby World Cup: What does the global fanscape look like?

In the first of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]