Research reports

/Research reports

The Value of Non-official Rugby World Cup Partners Social Media Campaigns

Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by non-official [...]

New Markets Show Huge Growth in Rugby World Cup Fans

New data shows the huge growth in the number of Rugby World Cup fans across the sport’s less dominant competing [...]

Esports revenues reach $765M in 2018 as enthusiasts grow to 165m

Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated [...]

Rugby union sponsorship analysis

In the second of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]

What types of sports fans are most influenced by sponsorship?

https://www.youtube.com/watch?v=EqC-m2ANrUY Global sports fans in the information age. Who are we? What motivates us? How do we create value? [...]

Rugby World Cup: What does the global fanscape look like?

In the first of a three-part white paper series ahead of the 2015 Rugby World Cup, experts from around the [...]