Research reports

/Research reports

The UK Rugby Union Commercial Opportunity Report 2016

Ahead of the 2017 6 Nations Rugby Championship, Nielsen Sports 'UK rugby union commercial opportunity report 2016' examines the social media [...]

China and football – The world’s newest superpower report

Nielsen Sports 2016 'China and football - The world's newest superpower research report' aims to provide an outline of the Chinese [...]

Sport online research report 2016

Repucom's (now Nielsen Sport) 'Sport online research report 2016' examines the rise of esports and what it means for brands [...]

SuperData’s Digital Games and Interactive Media 2016 Report

Interactive entertainment generated $91 billion in revenues in 2016. Highlights of SuperData's Digital Games and Interactive Media 2016 Report include: [...]

How brands can benefit from the explosion in female fitness

Driven by the proliferation of fitness devices, celebrity 'fitspiration' and government campaigns, there is a new wave of women who [...]

The definitive global guide to brand activations at music festivals 2016

Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation [...]

The growing importance of brand partnerships in the music industry

The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue [...]

F1 Benefits From a New Generation of Drivers

Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some [...]

The State of Play in Golf Today – The Repucom World Golf Research Report 2015

Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times.  But a new generation of players, [...]

Who are the UK Fans Watching the Rugby World Cup 2015?

Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic [...]