Fortress Melbourne selects esports marketing agency to lead sponsorship strategy – Case Study
Fortress Melbourne is the Southern Hemisphere’s biggest dedicated gaming and esports venue. Ahead of its launch in the first quarter [...]
The Lateral Thinking Needed to Help esports Become an Even Bigger Business
esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]
Gfinity Appoint Strive Sponsorship to Help Realise esports Value
Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added [...]
Esports: The Emergence of a New Sponsorship Platform
Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]