The changes to sports broadcasting and distribution report 2021

The changes to sports broadcasting and distribution report 2021 takes a closer look at the changes to broadcast and distribution…

Threats and opportunities in women’s sport report 2021

Leader's the threats and opportunities in women's sport report 2021 shares a snapshot of the strategies and leadership from around the world…

Introduction to the metaverse report 2021

While the metaverse can feel like an impossibly “far away” concept in the eyes of many beholders, the truth is…

How different generations engage with games

Gaming isn’t just for younger generations. While Gen Z and Millennials are much more likely to spend their free time…

Global gaming, VR and metaverse report

The global gaming, VR and metaverse report summarises 2020, an unprecedented year for the games market, whilst looking forward at…

Brands that have seized the opportunity during COVID

The brands that have seized the opportunity during COVID have enabled people to navigate life more easily, achieving convenience, comfort and…

Esports sponsorship exposure trends report 2021

Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little…

Gaming marketing insights report

Facebook's gaming marketing insights report provides research into player behaviour, their motivations, preferences and habits. It illustrates the increasingly important role…

Esports and live streaming report 2021

Esports is changing. Over the past few years, the lines between esports, live streaming, and even influencer marketing have become…

Guide to advertising in video games

Gaming is one of the most flexible and versatile mediums available today through which brands can connect with their target…