Digital Sport Summit: Digital Disruption in the Sports Industry

The Digital Sport Summit 2016 brings together leaders involved with digital within the sports industry for a day of inspiration…

Esports – a threat, or an opportunity, for traditional sports?

As competition for people's attention intensifies and each new generation's media consumption habits change, digital media has become the new norm…

Why sports and brands want to be in esports

Newzoo, a gaming and esports specialist research agency, has released it's latest data report 'Why sports and brands want to…

Esports: How we got to here, and what comes next

Gazing into a crystal ball to predict the future for the esports sector isn’t an easy task. After all, who…

How brands can benefit from the explosion in female fitness

Driven by the proliferation of fitness devices, celebrity 'fitspiration' and government campaigns, there is a new wave of women who…

The definitive global guide to brand activations at music festivals 2016

Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation…

The growing importance of brand partnerships in the music industry

The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue…

Women’s UK Cycling Research Report

Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis…

The Lateral Thinking Needed to Help esports Become an Even Bigger Business

esports is big business. That is the message coming from the esports community, the majority of sports business conferences and…

Gfinity Appoint Strive Sponsorship to Help Realise esports Value

Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added…