Sponsorship insights

Strive brokers new NFL podcasts partnership between SBK and Nat Coombs

Strive brokers new NFL podcasts partnership between SBK and Nat Coombs Strive Sponsorship, the sport and entertainment consultancy, has today…

Is social responsibility important to sports fans?

Is social responsibility important to sports fans? Is social responsibility important to sports fans? How do they respond to these…

Esports sponsorship exposure trends report 2021

Any sponsorship practitioner worth their salt will tell you that measuring a sponsorship's effectiveness by a single measure has little…

Guild Esports: The detail behind the bet on Beckham

On 25th June 2020 Guild Esports was presented to the world with David Beckham positioned front and centre as a…

The sports industry outlook report 2020

Deloitte's sports industry outlook report 2020 predicts the trends that they believe will dominate and disrupt the sports industry over the next…

Strive facilitates BT’s lead partnership of Excel Esports

BT has signed a new multi-year contract with Excel Esports to become their exclusive lead partner for the League of…

Smarkets expands Strive’s social media remit

Smarkets, who operate one of the world’s leading betting exchanges, has increased Strive Sponsorship’s scope of work to include social…

‘While esports is the answer, what is the question?’: a traditional sport’s guide to entering gaming

It is one of the greatest misnomers in business; to strike when the iron is hot when, truthfully, you do…

Monetising fan engagement in the digital era

Accedo's 'Monetising fan engagement in the digital era' whitepaper explores the concept of fan engagement, how digital is changing this…

Esports trends to watch out for in 2019

Esports trends to watch out for in 2019 are addressed in Newzoo's report entitled 'Five Developments Transforming the Esports Market'.…