Research reports

Key insights into esports in the America’s  

Newzoo’s latest market report, ‘Key insights into esports in the America's’ examines a key region for esports as it represents…

The esports playbook – understanding the fans

Nielsen’s report ‘The esports playbook - understanding the fans’ examines esports fans across UK, US, France and Germany looking at…

Just a game? Understanding the existing and future esports market in the UK

YouGov wanted to find out more about the UK esports market, compiling a research report entitled ‘Just a game? Understanding…

Do the US and UK really love each other’s sports of football/soccer and the NFL?

In SMG Insight/YouGov’s special report, ‘do the US and UK really love each other’s sports – or are we just…

Expert insight on esports

Law firm Wiggin present their view of the layers of the esports value chain, the potential opportunities and predicted legal…

Protein youth report

Call them Post-Youth, Gen-Z or straight-up Youts, this highly influential group of 16-24 year olds are radically changing the definition…

Esport brand integrations and the US audience

The esport brand integration and U.S. audience report is a study commissioned by the Esports Ad Bureau and conducted by Magid…

Esports: competing, levelling up & winning minds and wallets

Research Now’s Esports: competing, levelling up & winning minds and wallets report “seeks to bring clarity and understanding to the…

A guide to event sponsorship – current trends and best practices for success in 2017

The online world has connected brands to customers in new ways, but events can give them something digital advertising can't…

Global esports market report 2017

The 'Global esports market report 2017' delivers snapshots of key trends, gives an overview of the global esports market and…