Women’s Sport – How big is the audience?
Women's sports viewership saw record-breaking figures in 2022, according to research published by the Women's Sport Trust. It accounts for…
4 years ago
What sponsorship agencies need to know about gamers
The media and entertainment industry is constantly changing with the proliferation of non-traditional and digital media channels. Sponsorship agencies need…
4 years ago
Industry changes sports marketing agencies need to know
The pace of change in sports is formidable, says Deloitte's Future of Sport report. New investors and innovators are storming…
4 years ago
Themes sports sponsorship pros should be aware of in 2023
PWC's sports industry report highlights a number of sports sponsorship considerations for 2023 from a brand, rights holder and investor…
4 years ago
How sports agencies use insight to identify sponsorships
Brands use sports agencies to advise on suitable partnership and sponsorship opportunities to support their marketing agenda. Chosen and activated…
4 years ago
Media and entertainment: how do people engage with in the digital and physical worlds?
What media and entertainment we focus our time on is ever-changing. New generations have fresh views and expectations on how…
4 years ago
Esports sponsorship: Sponsors are wising up to deals with esports teams and adjusting spending accordingly
Esports sponsorship: Sponsors are wising up to deals with esports teams and adjusting spending accordingly is an article published by…
4 years ago
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands is an article published by Digiday on…
4 years ago
‘We’re all content businesses’: esports teams borrow from the media owner’s playbook in search for new revenues
‘We’re all content businesses’: esports teams borrow from the media owner’s playbook in search for new revenues is an article published…
4 years ago
A UK sports marketing agency point of view on industry trends in 2023
A UK sports marketing agency point of view on industry trends in 2023 As a UK sports marketing agency, we…
4 years ago