Sports technology and its impact – report
Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to…
2 years ago
Global sports media report 2023
How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has…
2 years ago
Women athlete partnerships – what impact can they have on your brand?
The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes…
2 years ago
Who are US football fans and what is the opportunity to engage them?
The 1994 FIFA World Cup is largely credited with creating a great “first wave” of US football fans. Major League…
2 years ago
Women’s sports sponsorship – what are the opportunities?
New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved via women's sports sponsorship.…
2 years ago
Women’s sports fans – how do you reach, engage, and monetise them?
A new study from the Women’s Sport Trust has found that there are currently 6 million committed women's sports fans…
2 years ago
World Rugby engages Strive to evaluate gaming and esports opportunities – Case Study
World Rugby is the international governing body for the sport of rugby union and organises the Rugby World Cup every…
2 years ago
SailGP appoints Strive to broaden its esports and gaming thinking after eSail GP success – Case Study
SailGP is the annual global inshore stadium racing championship contested by nations and featuring sailing’s top athletes. In its inaugural…
2 years ago
Badminton World Federation selects Strive’s to inform its esports and gaming strategy – Case Study
The Badminton World Federation (BWF) is the international governing body for the sport of badminton recognised by the International Olympic…
2 years ago
How is influencer marketing evolving in the sports sector?
'How is influencer marketing evolving in the sports sector?' is the title of an interview Strive's Managing Director, Malph Minns, gave…
2 years ago