Research reports

China and football – The world’s newest superpower report

Nielsen Sports 2016 'China and football - The world's newest superpower research report' aims to provide an outline of the Chinese…

Sport online research report 2016

Repucom's (now Nielsen Sport) 'Sport online research report 2016' examines the rise of esports and what it means for brands…

SuperData’s Digital Games and Interactive Media 2016 Report

Interactive entertainment generated $91 billion in revenues in 2016. Highlights of SuperData's Digital Games and Interactive Media 2016 Report include:…

How brands can benefit from the explosion in female fitness

Driven by the proliferation of fitness devices, celebrity 'fitspiration' and government campaigns, there is a new wave of women who…

The definitive global guide to brand activations at music festivals 2016

Kick-started in 2010 by Frukt, the definitive global guide to brand activations at music festivals was born out of an observation…

The growing importance of brand partnerships in the music industry

The IFPI Global Music Report 2016 is a useful overview of the health of the music industry showcasing the main revenue…

F1 Benefits From a New Generation of Drivers

Much like golf, where 2015 saw the successful rise of some great new talent, F1 interest has benefited from some…

The State of Play in Golf Today – The Repucom World Golf Research Report 2015

Golf is a multi-billion dollar industry that is experiencing some of its most tumultuous times.  But a new generation of players,…

Who are the UK Fans Watching the Rugby World Cup 2015?

Following on from Repucom's 'Rugby World Cup: What does the global fanscape look like?', Marketing Week and Experian have combined demographic…

The Value of Non-official Rugby World Cup Partners Social Media Campaigns

  Market intelligence agency, Repucom, has identified, monitored and valued three of the most striking social media campaigns deployed by…