The millennial gamers report 2021

Millennial gamers are the most powerful gamer audience today. They are the first generation to grow up with gaming's ubiquity,…

Music industry review 2020

In what was a turbulent year for all those involved in the music industry this past year, the music industry…

Digital trends in the sports industry

The COVID-19 pandemic has acted as a catalyst for accelerated digital transformation leading to a number of digital trends in…

Live video game streaming trends Q1 2021

The live video game streaming trends report Q1 2021 summarises the central trends from online streaming across the computer games…

Video game streaming trends report 2020

The video game streaming trends report 2020 summarises the central trends from online streaming across the computer games landscape. Information,…

The growth in women’s sport and what it means for marketers report

The growth in women’s sport and what it means for marketers report 2021 explores how women’s sport is perceived around…

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming is an article…

We need to see ourselves as a media business – AC Milan’s endgame for content

We need to see ourselves as a media business - AC Milan’s endgame for content is an article published by…

Why adidas treats esports deals like media partnerships, not esports sponsorship deals

Why adidas treats esports deals like media partnerships, not esports sponsorship deals on 18th January 2021 that Strive's Managing Director,…

Strive’s BT and Excel Esports sponsorship work deemed ‘one of the biggest esports partnerships of 2020’

Dexerto has deemed Strive's advisory of BT on their esports strategy, and subsequent sponsorship of EXCEL ESPORTS, as one of…