BT choose UK sponsorship agency to define esports partnership strategy and for deal advisory services – Case Study
As part of a BT rebrand to reposition as a tech and not a broadband company, they were keen to…
12 months ago
Sponsorship insights
OS appoint sports sponsorship agency to define strategy and evaluation approach – Case Study
Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate…
12 months ago
Wiggle engage sports marketing company to evaluate and reposition women’s cycling partnership – Case Study
Wiggle is a global online retailer and brand owner in the tri-sports marketplace. As the long-term title sponsor of the…
12 months ago
Sponsorship trends sports agencies in London are predicting for 2023
The Frontier Market Report by Dentsu is a summary of sponsorship trends that sports agencies in London (and beyond) predict…
12 months ago
In-game advertising: programmatic ads or immersive brand experiences?
In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences is an article published by…
1 year ago
How music brand partnerships are evolving in 2023
Frukt's latest report looks at the state of music brand partnerships and gives a point of view on how brands…
1 year ago
Themes sports sponsorship pros should be aware of in 2023
PWC's sports industry report highlights a number of sports sponsorship considerations for 2023 from a brand, rights holder and investor…
1 year ago
How sports agencies use insight to identify sponsorships
Brands use sports agencies to advise on suitable partnership and sponsorship opportunities to support their marketing agenda. Chosen and activated…
1 year ago
Digital trends in sports report 2023
At the turn of every year, Seven League releases its digital trends in sports report on the seven key trends to…
1 year ago
Oddsindex appoint Strive to provide daily US sports content
Oddsindex appoint Strive to provide daily US sports content OddsIndex, the players’ platform for US sports betting odds and content,…
2 years ago