Women’s Football World Cup Research Report

Data and insights business, Fifty, has released a women's football World Cup research report where they identify and define who…

UK esports – challenges and opportunities

UKIE's latest report examines the state of the UK esports scene. It draws on expertise from a selection of stakeholders…

European sponsorship market report 2023

Nielsen and the European Sponsorship Association (ESA) have collaborated to publish the Sponsorship Market Overview Report 2023, a resource that…

TikTok gaming trend report

TikTok has released a gaming trend report focusing on how gaming represents the future of entertainment. The TikTok gaming report…

Sports technology and its impact – report

Sports technology is everywhere. Fans use it to enhance their viewing experience, both inside and outside the venues and to…

Global sports media report 2023

How we engage and watch sports has changed dramatically. The proliferation of non-traditional media channels, amplified by digital adoption, has…

Women athlete partnerships – what impact can they have on your brand?

The Collective's new research study quantifies the pay gap between men and women athletes while detailing the impact women athletes…

Who are US football fans and what is the opportunity to engage them?

The 1994 FIFA World Cup is largely credited with creating a great “first wave” of US football fans. Major League…

Women’s sports sponsorship – what are the opportunities?

New research from the Women’s Sport Trust has shown the positive outcomes that can be achieved via women's sports sponsorship.…

Women’s sports fans – how do you reach, engage, and monetise them?

A new study from the Women’s Sport Trust has found that there are currently 6 million committed women's sports fans…