• Fortress Melbourne - audience seating facing player's gaming stations in the arena

Fortress Melbourne selects esports marketing agency to lead sponsorship strategy – Case Study

Fortress Melbourne is the Southern Hemisphere’s biggest dedicated gaming and esports venue. Ahead of its launch in the first quarter [...]

  • Esports player with hands on head

The Lateral Thinking Needed to Help esports Become an Even Bigger Business

esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]

  • Gfinity esports competition on stage

Gfinity Appoint Strive Sponsorship to Help Realise esports Value

Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added [...]

  • Esports played inside an arena

Esports: The Emergence of a New Sponsorship Platform

Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]