The O2 uses Strive to better understand sponsorship return on investment (ROI) – Case Study
AEG Europe is the owner of The O2 (Europe’s most popular entertainment venue) and Wembley Arena, amongst many other global [...]
Video game advertising: Roblox reports early positive organic lift after advertising beta test
Video game advertising: Roblox reports early positive organic lift after advertising beta test, is an article published by Digiday on 5th May [...]
Team Sky engage sports sponsorship agency to build and deliver partnership strategy – Case Study
Team Sky (now Ineos Grenadiers) is a British professional road cycling team whose aim was to win the Tour de France [...]
Smarkets enlist sports content creation agency for feature articles support – Case Study
Smarkets is a betting exchange that enables customers to trade (bet against one another) on sporting, political and other events. [...]
Smarkets enlist sports content agency for social media support – Case Study
Smarkets is a betting exchange that enables customers to trade (bet against one another) on sporting, political and other events. [...]
VU.CITY use UK gaming agency to evaluate commercial viability of the video game market – Case Study
VU.CITY is a smart city planning platform where users can view building designs and data interactively and in the context [...]
Coutts selects UK esports agency to establish brand positioning – Case Study
Coutts, the King's bank of choice, is a private bank that offers wealth management, commercial banking and strategic investment services. [...]
BT choose UK sponsorship agency to define esports partnership strategy and for deal advisory services – Case Study
As part of a BT rebrand to reposition as a tech and not a broadband company, they were keen to [...]
OS appoint sports sponsorship agency to define strategy and evaluation approach – Case Study
Ordnance Survey (OS) is Britain’s national mapping agency. It has both a government and commercial remit (develop products to generate [...]