News

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  • Seven digital trends in sport 2021

Digital trends in the sports industry

The COVID-19 pandemic has acted as a catalyst for accelerated digital transformation leading to a number of digital trends in [...]

  • Excel Esports in BT branding

Strive’s BT and Excel Esports sponsorship work deemed ‘one of the biggest esports partnerships of 2020’

Dexerto has deemed Strive's advisory of BT on their esports strategy, and subsequent sponsorship of EXCEL ESPORTS, as one of [...]

  • Global Digital Report

Useful streaming, gaming and esports statistics and charts

As esports matures it attracts increased attention from established agencies and sees the birth of new ones.  The demand for [...]

  • Fortress Melbourne venue image

Strive selected to help Fortress Esports conquer commercial success

Fortress Esports, creator of the largest video gaming and esports entertainment venue in the Southern Hemisphere, has appointed Strive Sponsorship [...]

  • Malph Minns at ESI London

Can esports be an effective marketing platform for sports businesses?

Why are sports businesses investing in esports? Is it a long-term strategic play rooted in a sound commercial rationale and [...]

The esports ecosystem beyond the field of play webinar – Institute of Chartered Accountants

Strive Sponsorship MD, Malph Minns, has been invited to give an esports introductory webinar to the Institute of Chartered Accountants at [...]

  • World Rugby - Olympic Rugby Ball

World Rugby appoints Strive Sponsorship for gaming and esports strategic review

World Rugby has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to evaluate relevant opportunities within the video gaming [...]

  • Jimmy Anderson celebrating a cricket wicket with other England players

ECB appoints Strive to evaluate video gaming and esports opportunities

The English and Wales Cricket Board (ECB) has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to evaluate the [...]

  • League of Legends Final 2018 Audience Image

League of Legends World Finals viewing figures 2018

League of Legends (LoL) is the most established of all esports titles and has a history of breaking audience viewing [...]

  • Smarkets sponsored horse racing with horses jumping over fence

Smarkets appoint Strive Sponsorship to enhance customer experience

Smarkets, one of the world’s leading betting exchanges, has appointed Strive Sponsorship, the sport and entertainment marketing consultancy, to grow [...]