Esports

/Esports

esports – a threat, or an opportunity, for traditional sports?

As competition for people's attention intensifies and each new generation's media consumption habits change, digital media has become the new norm [...]

Why sports and brands want to be in esports

Newzoo, a gaming and esports specialist research agency, has released it's latest data report 'Why sports and brands want to [...]

esports: How we got to here, and what comes next

Gazing into a crystal ball to predict the future for the esports sector isn’t an easy task. After all, who [...]

The Lateral Thinking Needed to Help esports Become an Even Bigger Business

esports is big business. That is the message coming from the esports community, the majority of sports business conferences and [...]

Gfinity Appoint Strive Sponsorship to Help Realise esports Value

Strive Sponsorship, the sport and entertainment marketing consultancy founded by former Team Sky Head of Partnerships Malph Minns, has added [...]

Esports: The Emergence of a New Sponsorship Platform

Traditionally there have been seven sponsorship platforms: Sport Music Film Fashion Broadcast Arts & Culture Cause We are now in [...]

Esports revenues reach $765M in 2018 as enthusiasts grow to 165m

Esports is an evolving sponsorship platform that both brands and sponsorship agencies should be paying closer attention to in a saturated [...]