The Year in US Sports Media Report 2017 is a compilation of media highlights, sponsorship trends and consumer insights across leading sports properties.
As the sports and entertainment industry continues to evolve, so have the data and insights around sports consumers, enabling rights holders and brands to get a deeper understanding of the fan.
In 2017, we saw many familiar matchups and faces in the winner’s circle, including the Crimson Tide, the Tar Heels, the Warriors and the Penguins. However, fans were also introduced to some new faces and teams, including the amazing run of the Houston Astros to their first World Series Championship in franchise history, the Eagles’ thrilling Super Bowl win over the Patriots, 37-year-old Martin Truex Jr. hoisting his first Monster Energy NASCAR Cup trophy and Sergío Garcia finally breaking through at Augusta for his first golf major.
Our favorite teams and athletes provided many indelible memories for fans. Even with the proliferation of devices and unprecedented media fragmentation, sports content continued to thrive in 2017. Sports provided an ideal platform for brands to reach passionate consumers through compelling content.
The Year in US Sports Media Report 2017 content includes analysis of the following sports:
- Top advertisers and sponsors
The content for each sport consists of various elements, including:
- Timeline of TV viewership highlights
- Fan memories
- Overview of the female fan
- Simple view of the modern fan
- What’s next
The trends section looks at programming, platforms, the importance of sport to TV audiences, social media (engagement and habits) and betting.
Click here to download the Year in US Sports Media Report 2017.