Strive Sponsorship, the sport and entertainment marketing consultancy, has built on its long legacy in cycling by being appointed to provide commercial, partnership and sponsorship consultancy services to online international retailer Chain Reaction Cycles (CRC), mountain biking manufacturer Nukeproof and professional mountain biking outfit, Team Chain Reaction Cycles Mavic (Team CRC).

Strive will advise Team CRC Mavic, which currently includes five-time downhill world champion Sam Hill in its rider line-up, on how to grow and engage its audience, evolve its brand and build a more compelling commercial proposition. Once delivered, the team will be even better positioned in assisting its sponsors reach their marketing objectives..

Furthermore, Strive will support both Chain Reaction Cycles and Nukeproof in developing a sponsorship strategy that not only better leverages their team association, but helps Team CRC meet its strategic priorities too.

Managing Director of Strive Sponsorship, Malph Minns, said:

“The sport of mountain biking has seen enormous growth in recent years and Chain Reaction Cycles, Nukeproof and Team Chain Reaction Cycles Mavic have been at the heart of that explosion of interest.”

“Both the team, and their key partners, are keen to continue this upward trajectory and we’re thrilled that they see Strive Sponsorship as the best partner to help them achieve this.”

Head of House Brands Marketing, Claire Layfield, said:

“We’re aware of the great work Strive Sponsorship has previously undertaken at Team Sky, and have witnessed first hand the expertise they provided to Wiggle this past year in identifying and driving value from their Wiggle High5 women’s professional road cycling team sponsorship. We are keen to enjoy the same levels of success in inspiring the world’s mountain bikers to maximise their potential.”

“Malph, and his team, are passionate about doing things the right way and are relentless in their pursuit of delivering return on investment for their clients. They have great experience,

lots of ideas, are not afraid to challenge conventional thinking and are the ideal agency for Chain Reaction Cycles, Nukeproof and Team Chain Reaction Cycles Mavic who also continually push the limits of what is possible in order to enjoy the rewards of doing so.”